Most people have fond memories of childhood ice-cream experiences and Team Macaron is no exception! We recently teamed up with East Coast Gelato to reinvent the Ice Cream Sandwich macaron style. Another project that we’ve been working on is a super-upgraded version of soft serve ice cream. We trialled it last week with a few giveaways to lucky shoppers in Norwich’s Royal Arcade before going on sale on Friday. We’ve been blessed with good weather and people are queueing up to get our ice creams.

Flavour Enhanced

The British palate has grown more sophisticated since the 1980s heyday of Messrs Whippy and Softee. We wanted to create an ice cream that paid homage to these pioneers of soft serve while massively improving the flavour. We’ve been trialling various recipes in our bakery and have come up with our first three flavours:

• Birthday Cake. The key notes in this recipe are rich vanilla, brown sugar and roasted milk powder. They give the ice cream a kind of birthday cakey/caramel flavour.
  
• Vanilla Godzilla. A creamier version of the classic Mr Whippy style vanilla ice cream – flavoured with Madagascan Vanilla.
  
• Chocolate Malt. A rich chocolate flavour inspired by the classic American milkshake.
  

Needless to say – they’re all delicious! We’ll be cycling around the flavours every few days and adding in some fruit ones later in the season. Make the trip into Norwich city centre and try one for yourself! 

Toppings

We don’t have to look far to find toppings for our soft serve ice cream. We’ve got cookie chunks, brownie chunks, chocolate chips & crumbled up macaron shells plus a choice of salted caramel or chocolate sauce!

We’re always looking for new ways to delight our customers and we’ve got plans for various new ways of serving our ice creams. Keep an eye on our Facebook and Instagram pages for details.