About Us

The UK’s Most Refined Macarons — From a Little Bakery with Big Standards

We’re a small, independent bakery making world-class macarons in the fine city of Norwich.
Our aim is simple: to create the finest macarons you can buy — beautiful, consistent, and delivered nationwide with absolute reliability.

Every macaron we make starts with precision, and a genuine obsession with flavour. No shortcuts, no gimmicks — just exceptional baking.

Who We Are

We are a specialist macaron bakery run by Dr Tim Kinnaird, a former Paediatrician and MasterChef UK finalist turned full-time baker.

Today, our team hand makes every macaron with the care of a small artisan kitchen and the consistency of a world-class patisserie.

What We Make

Our signature product is our luxury macarons, available as:

  • curated boxes of mixed flavours
  • seasonal collections
  • pick you own gift boxes
  • macaron towers
  • personalised macarons

We specialise in bold, modern flavours alongside perfectly executed classics — all with our signature smooth shells, neat feet, and balanced fillings.

Nationwide UK Delivery

We deliver our macarons across the UK, only using overnight next day delivery and in careful packaging to ensure they arrive in perfect condition.

  • Delivered directly from our production kitchen
  • Carefully protected to survive the journey
  • Ideal for gifting, celebrations, or simply treating yourself

We also offer local collection from our bakery if you’re nearby.

Our Mission

Our mission is to craft world class macarons with precision, playfulness, and care — blending technical mastery with imagination to turn simple ingredients into something unforgettable.

It’s this blend of science, craft, and care that allows us to make macarons recognised as some of the very best in the UK.

Our Values

Excellence, always: Every macaron should be as close to perfect as we can make it.

Play with purpose: We take the craft seriously, but not ourselves

Integrity: Honest ingredients, promises and work

Curiosity: We keep learning, experimenting and refining - we can always improve.

Kindness: To our customers and each other.

Why Choose Us

People order from us because they want:

  • macarons that look beautiful and taste exceptional
  • reliable nationwide delivery
  • thoughtful, premium packaging
  • unique flavours made with intention
  • a small team that genuinely cares about what they send out

Whether you're ordering a single gift box or hundreds for an event, you can expect the same level of precision and pride.

Our Promise

To make macarons that bring a moment of delight — whether you’re sending a gift, treating yourself, or celebrating something big.

From our bakery to your door, every box is made with care.