How do we develop our Christmas macaron flavours?
Developing our Christmas macaron flavours is one of the most joyful parts of our year. We actually start planning the festive range in January - almost as soon as the last of the previous year’s Christmas macarons have been devoured.
Each year we review what went well, what could be improved, and - most importantly - what you, our ever-supportive customers, thought. We log your comments and listen carefully to feedback we receive in the shop, online and by email.
We look back at the hits… and, occasionally, the misses. We try to balance what we fancy baking with what you all enjoy. After 15 years, the temptation is to make everything new and fresh - that’s exciting for us - but sometimes we hit on a flavour that deserves to stay. Occasionally we make something we just can’t stop baking. For example, our Champagne & Raspberry macaron was so popular it made the leap from seasonal one-off to regular favourite. You’ll now find it as a permanent flavour in our Pick Your Own macaron boxes.
Once we’ve reflected, it’s time to dream up new ideas. We ask the whole Macarons & More team for flavour suggestions, which always produces a very long list. Over the summer we whittle it down and start testing - making small batches of fillings and experimenting with the practicalities of baking them.
Some flavours work straight away. This year, the Sticky Toffee Pudding macaron was one of those rare quick wins - an instant success that we suspect will stick around for a while (it’s so delicious). Others take more work. The mango and white chocolate ganache in our Ginger & Mango macaron took several attempts to create a ganache that tasted properly of mango and held up when piped into the shell. But that’s the fun of it. Every year we make our festive macarons, we learn something new.
We hope you love this year’s creations as much as we loved making them. Let us know your favourites - and have a very Merry Christmas.
🎄 This year’s festive macaron flavours
Available now in our Christmas macaron gift boxes.
Sticky Toffee Pudding – rich, buttery, and nostalgic.
Cinnamon Bun – warm and spiced with a hint of cream cheese frosting sweetness.
Ginger & Mango – tropical brightness with a festive ginger twist.
Spiced Rum & Pineapple – fruity and indulgent with a touch of Christmas cheer.
Clementine – light, citrusy, and unmistakably festive.
Almond & Apricot – smooth, nutty, and beautifully balanced.
These limited-edition Christmas macarons are handmade in small batches and available only for the festive season — the perfect gift (or treat) for macaron lovers.