This whole Pistachio Everything trend is quietly hilarious. One minute pistachio is a solid, respectable flavour, then overnight it’s everywhere. Croissants, spreads, drinks, desserts, candles (probably). How does that even happen? Who decides that this is the flavour we’re all meant to obsess over right now? Maybe this is the first real sign that AI has taken control. Forget nano-engineered insects crawling into our brains - far too subtle. No, the real masterstroke is flooding the world with a single, inescapable food trend until resistance collapses.
That said… pistachio cakes are delicious. And pistachio macarons, in particular, really are something special.
We’ve made them from the very beginning. I think pistachio was probably the fourth or fifth flavour I ever tried to scale up properly, back when everything was experimental and slightly terrifying. Pistachio has always felt like a quiet benchmark flavour, if you can get pistachio right, you’re doing something right elsewhere too.
The key is the pistachio paste. Everything hinges on that. If the paste is good - genuinely nutty, rich, and balanced, the rest of the recipe falls into place. If it isn’t, no amount of sugar or colouring will save you. Watch out for cheaters using green colouring and almond extract. No No No. Our pistachio macaron filling is a white chocolate ganache: just white chocolate, butter, cream, and pistachio paste. That’s it.
Personally, I’d add a touch of salt. Just enough to sharpen the edges and pull the nuttiness forward. But salt divides opinion, and pistachio is already subtle, so we tread carefully.
Eating our pistachio macaron always takes me somewhere else. It reminds me of the first pistachio-flavoured sweet thing I ever had, an ice cream from a tiny stall by the side of the Dordogne river in the 1980s. No hype. No trend. Just something calm, creamy, and completely memorable.
Maybe that’s why pistachio keeps coming back. Trends fade, flavours cycle, but some things endure because they deserve to.
Tim
If you'd like some Pistachio macarons they can be found in our single flavour trays and pick your own boxes.